What is a heatmap?

A heatmap is a visual tool that shows how users interact with a webpage. Areas where users click, scroll, or hover more show “hotter” colours. 

How does it work?

Software like Hotjar or Crazy Egg tracks mouse movement, clicks, and scrolling patterns. 

Why does it matter?

Heatmaps reveal what grabs attention, what gets ignored, and where users drop off. They help improve UX and conversion rates without guessing. 

Extra tip:

Think of it as X-ray vision for your website, showing exactly where attention lands.