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We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
Freshen up your online presence: website enhancements for estate agents this spring
Spring has always been the busiest season in property. Gardens look greener, daylight stretches longer, and buyers suddenly feel a little...
Why is my website not generating leads? 5 fixes that actually work
If your website is more of a brochure than a lead machine, you’re not alone. Most sites look great but fall flat when it comes to turning...
Gone Phishing – a cautionary tale
We’ve all seen those ‘phishing’ emails - I must get 3-4 a week from ‘Spotify’ to reactivate my account (I don't use Spotify), and a look...
Shape your brand perception with branding colour psychology
Colour is one of the fastest ways to communicate meaning. It bypasses logic and heads straight to feeling. That makes it incredibly...
Why now is the time to upgrade your estate agency website
In 2026, the property market has shifted from post-pandemic “boom” to a “stability” phase. While the frenzy has calmed, compliance is...
What is the true cost of a cheap website in 2026? (Beyond the price tag)
A cheap website is a lot like a loan with a high interest rate. You save on the down payment, but month after month, you pay in lost...
How to optimise your website for AI search engines like ChatGPT
What does it mean to ‘optimise for AI search’? Until recently, optimising a website meant impressing Google’s algorithm and hoping a human...
How does website speed affect my Google ranking in 2026?
Website speed has quietly gone from nice-to-have to a ranking deal-breaker, and in 2026, the margin for error is even slimmer. In 2026,...
Domain vs Hosting — What’s the difference, and why do I need both?
Your domain is your address, and hosting is your land or house. Many people think buying a domain is enough… spoiler: it isn’t. In this...
Maximalism is back: balancing bold design with web accessibility
For years, digital brands have been obsessing over minimalism. White space is king; everything is soft, beige, and calm. For some brands,...
What is branding — And why does it matter?
75% of people judge a company’s credibility based on its brand. Branding isn’t just a logo, a colour palette, or a typeface. It’s one of...
Top Web Design Trends for 2026
The expectations when it comes to design are sky-high, attention spans are low, and your website needs to move with the times. 2026 is...
UI/UX and its role in e-commerce: Why design can make or break your online sales
It takes about 0.05 seconds for users to decide whether they like your site or not. You may have the best product in the world, something...
Is your website working for you? A checklist for business owners
With social media marketing at the forefront of many businesses, it’s easy to get tunnel vision and forget about your website. But while...
Do I need a website for my startup business?
Short answer: yes. A website is a necessity. If you want a consistent brand image, a central hub for clients and a 24/7 salesperson...