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We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
What is responsive web design?
Responsive design is an approach to web design in which the interface adapts to the device’s layout. This is to ensure usability,...
What should I blog about on my website?
Here’s the thing: most businesses know they should be blogging, but when it comes down to actually writing… You’re busy running the...
What do I need to know about a rebrand?
A rebrand isn’t just a new logo slapped on top of the old one. It’s a full strategic shift that impacts how people see, feel, and interact...
The anatomy of a high-converting website
The web isn’t short on pretty websites. But your website isn’t just a brochure; it’s your hardest-working salesperson. In this insight,...
Estate Agent Website Checklist: What buyers actually want to see
The truth is, buyers aren’t just looking for properties— they’re looking for reassurance, clarity and a seamless experience that doesn’t...
How is AI changing web development?
From spitting out snippets of code to scanning for bugs and tweaking layouts for accessibility, AI is shifting how developers build, test,...
Heatmaps, Scrollmaps & session replays: How to actually use them to make better decisions
If you’ve ever installed Hotjar, crazy egg or any of the usual suspects and then…done absolutely nothing with it, this one’s for you!...
Marketing on a budget (The DeBrief 018)
Overview In this DeBrief episode, Sam is joined by Sophie Davies from Your Marketing Department to discuss how to maximise your marketing...
Branding for finance companies: Standing out without selling out
In finance, trust is everything. But trust doesn’t have to be beige. Many financial companies play it safe. Too safe, in fear of looking...
What high-converting coaching websites all have in common
As a coach, your website isn’t just your digital business card; it is your lead generator, sales assistant, and brand ambassador all...
From words to wins: How strategic content drives conversions
In this insight, we will unpack why content that sounds good isn’t enough, how to combine creativity with a conversion strategy, where...
The importance of empathy in marketing: connecting with your audience
Empathy in marketing is about listening before selling, solving instead of shouting, and making people feel seen, understood and valued at...
How to optimise your e-commerce website for maximum conversions
You’ve gotten over the hard part, which is attracting visitors to your website, so well done. But now that you have active users, you need...
Define before you design: why clarity is the secret to powerful branding
Jumping straight into the visual side of branding without a clear strategy is like putting wallpaper over damp. It might look nice at...
The ultimate guide to creating audience personas for better marketing
Define your audience, Decipher their needs. Then design a strategy that demands conversions. Before you design anything, develop...