How can businesses use Facebook for marketing?

Through organic posts, paid ads, groups, and Messenger to build community, promote products, and drive traffic to websites. 

Is Facebook still effective for business growth?

Facebook is good for those who have their target audience on there. Facebook is great for retargeting website visitors and maintaining brand visibility, though organic reach has declined. 

What types of content perform well on Facebook?

Short videos, live streams, interactive posts, carousel ads, and eye-catching visuals paired with concise, engaging copy.