What is a marketing funnel?

A marketing funnel is the step-by-step journey a potential customer takes from first hearing about your brand to making a purchase. 

Why is a funnel important for converting leads?

It helps businesses guide prospects logically, nurture relationships, and increase the chances of turning interest into sales. 

What stages are typically included in a funnel?

Common stages are Awareness > Interest > Consideration > Conversion > Retention