What is Google Ads?

Google Ads is Google’s paid advertising platform. It allows businesses to show ads across Google Search, YouTube, Google maps, and partner websites, targeting users based on keywords, location, intent, and behaviour. 

You pay when someone clicks, not just when they see it. 

Why use Google ads?

Google Ads puts you in front of people actively looking for what you offer. Unlike organic marketing, Google ads delivers immediate visibility, measurable results, and scalable growth. 

It’s especially useful for lead generation, time-sensitive campaigns, and testing demand without waiting months for SEO to kick in.