What is the Google algorithm?

The Google algorithm is the system Google uses to decide which websites appear in search results, and in what order. It analyses hundreds of factors, including relevance, content quality, usability, speed, authority and trust. 

Why does the Google algorithm matter?

Because it decides who gets seen and who gets buried behind page 2, understanding how Google evaluates websites helps you create content and experiences that rank better, attract qualified traffic, and stay resilient when updates roll out. 

Ignore it, and you’re building on sand.