What is a hashtag?

A hashtag is a keyword or phrase with a # in front, used on social media to categorise content and make it discoverable. 

How does it work?

When users click or search for a hashtag, they see all posts using it.

Example:

  • #webdesigntips
  • #HealthySnacks

Why do hashtags matter in marketing?

Hashtags increase reach, help track trends, and connect your content to relevant conversations. Too broad or too niche hashtags can limit or expand visibility.