What is a headline?

A headline is the main title of a page, blog, ad, or social post. It’s the first thing a reader sees and is meant to grab attention immediately. 

How does it work?

It sets expectations for the content below. A strong headline communicates value, emotion, or curiosity in just a few words.

Why do headlines matter in marketing?

People skim first and read second. A great headline can make the difference between a visitor staying or leaving. It also impacts clicks in ads and search results.